News overview

Engaging in the circular economy

As the global population and consumption increase, it is ever more critical to reduce the demand for natural resources. We can help by keeping raw materials and products in use for longer. That’s why engaging in the circular economy is an important pillar of Jiffy’s sustainability program.


Jiffy Group part of major circular economy PPP

Global demand for growing media is skyrocketing. European potting soil companies lead the market in terms of both quality and cultivation expertise, but we need additional peat substitutes to consolidate this position. Jiffy and eight other Dutch parties have set up a Public Private Project (PPP) that is taking a circular approach to developing new growing media.

Peter Haan with Alex Schoemaker

Better substrate, better plants

“If you want to grow high-quality plants, you need high-quality inputs,” says Alex Schoemaker. “At Living Creations we always put quality first. That’s why we only use Jiffy substrates.”