Jiffy Group is proud to announce that Jiffy Gel won the CEAs Product Innovation Award at the 2026 Indoor Ag-Con — Cultivating Excellence Awards presented by Indoor Ag-Con and Inside Grower magazine., an award designed to recognize and celebrate excellence, innovation, and leadership within the controlled environment agriculture (CEA) sector
The award recognizes Jiffy Gel as a breakthrough innovation in growing media, developed to support the next generation of indoor farming, vertical farming, and greenhouse production. Selected by an expert jury from a competitive group of finalists, Jiffy Gel stood out for its innovative formulation, consistent performance, and contribution to more efficient and sustainable crop production.
Jiffy Gel is a game-changing innovation in growing media. It is a high-performance growing media designed to enhance water retention, promote uniform root development, and support consistent crop growth across a wide range of applications, including leafy greens, herbs, soft fruits, and microgreens. Its structure delivers an optimal balance of water and oxygen in the root zones, supporting strong, uniform plant development in highly controlled systems.
Unlike traditional substrates, Jiffy Gel requires minimal material input and is fully biodegradable, helping reduce logistics, waste handling, and overall resource use. Its inert formulation minimizes the risk of plant or human pathogens, making it well suited for modern, high-density production environments where reliability and hygiene are critical.
“Winning this innovation award is a strong validation of Jiffy Gel and our commitment to developing forward-looking, growing media solutions,” said Kyle Freedman, Product Manager and Segment Manager CEA at Jiffy. “Jiffy Gel was created to help growers achieve consistency, efficiency, and sustainability without compromising performance.”
The development of Jiffy Gel builds on Jiffy’s long-standing expertise in substrates and propagation systems and is supported by collaboration with specialized material partners, Veritas Substrates. This collaboration contributes to the ongoing refinement of advanced, plant-derived growing media components that align performance with environmental responsibility.
Recognition at Indoor Ag-Con reinforces Jiffy’s position as an innovation leader in controlled environment agriculture and highlights the company’s continued investment in solutions that help professional growers adapt to evolving production demands.
About Jiffy Group
Jiffy is a global supplier of advanced growing media and propagation solutions, offering high-quality substrates, pots, pellets, plugs, and growbags for professional horticulture. With a commitment to responsible sourcing and sustainable innovation, Jiffy supports growers in more than 100 countries. Website: https://jiffygroup.com/
About Veritas Substrates
Veritas Substrates is a specialized research and development company focused on bio-based polymers for high-performance agricultural substrates. Veritas designs and engineers sustainable, renewable-material substrates that optimize water-to-air balance, enhance root development, and improve crop productivity. Veritas also supports its substrate technology platform with specialized hardware to enable on-farm, high-throughput adoption. Backed by more than 40 years of agricultural expertise, Veritas delivers practical, science-driven solutions for its partners and growers. Website: https://www.veritassubstrates.com/
