Jiffy Group has published its 2025 Sustainability Report, marking the completion of its first global five-year sustainability plan and outlining the company's progress, remaining challenges and next priorities.
From lower emissions and increased renewable electricity use to recycled plastics, responsible raw materials and stronger social governance, the publication outlines Jiffy’s sustainability journey from 2021 to 2025. It also highlights key themes, data quality and the company’s broader approach to sustainability reporting. [Read and download the Jiffy Sustainability Report 2025].
Five years of progress towards more sustainable growing solutions
In 2021, Jiffy launched a global sustainability plan built around four priorities: reducing fossil single-use plastics, lowering energy, water and COâ‚‚ impacts, contributing to a circular economy, and increasing the use of sustainable raw materials.
Not every target was fully achieved. Market conditions, material availability and the complexity of global supply chains continue to shape what is possible. At the same time, sustainability has become more deeply embedded in Jiffy's operations, investments and decision-making. This has helped create lasting improvements across the business.
For professional growers, propagators, retailers and partners across horticulture, the findings show how Jiffy is working on horticultural solutions that combine plant performance, efficient resource use and less waste.
2025 results: emissions, energy and circularity
Jiffy reduced production and harvesting emissions by 35% compared with 2020. The figures below highlight some of the report's key environmental outcomes.
| Area | 2025 result |
|---|---|
| Production and harvesting emissions | 35% lower than in 2020 |
| Emissions per €1,000 of sales | 19% lower |
| Renewable electricity | Increased from 6% to 22% |
| Recycled or bio-based plastics | 28% of total plastic packaging used |
| Virgin plastic avoided through PLA nets | 74 tonnes per year |
| Production waste in Canada | More than 80% lower than in 2022 |
Sustainable raw materials remain a key focus
Raw materials are central to both the performance of growing solutions and their environmental impact. Peat remains an important material in parts of Jiffy’s portfolio, while the company continues to develop lower-impact alternatives and increase the use of sustainable fibres.
In 2025, 87% of the European peat used by Jiffy was RPP certified. In Canada, 89% of peat was Veriflora certified. Jiffy is also developing alternatives such as Jiffy CanePith, made from sugar cane waste.
Sustainable fibres accounted for 33% across all product groups and 17% in substrates. These figures remain below the original targets of 50% and 35%. They also underline the work ahead: advancing material innovation, improving availability and bringing renewable alternatives into wider practical use.
This work supports Jiffy’s broader environmental responsibility strategy and approach to lower-impact plant growing solutions, including plastic-free and biodegradable options for propagation and cultivation.
Reducing water use and production waste
The Sustainability Report 2025 also outlines Jiffy’s work on water stewardship and waste reduction. Jiffy completed its first global water stress assessment and has introduced measures such as rainwater collection and water reuse at several locations.
At pot production sites in Canada and Denmark, 60% of water from production processes is recycled. In Canada, production waste has fallen by more than 80% over three years.
Local improvements in water reuse and waste reduction complement Jiffy's global sustainability programmes and demonstrate how practical changes at production sites can contribute to broader environmental goals.
Responsibility for people and supply chains
For Jiffy, sustainability extends beyond environmental performance. The document also covers human rights, working conditions, ethics, supplier management and digital security.
Jiffy works in line with international principles from the United Nations, ILO and OECD. Supply chain audits, with additional attention to higher-risk regions, found no cases of child labour. Supplier due diligence, risk assessments and a standardised approach to policy breaches support responsible working conditions throughout the value chain.
Internally, Jiffy supports employees through a Code of Conduct, ethics training and confidential reporting channels. Cybersecurity has also received greater attention through mandatory IT security awareness training and strengthened disaster recovery systems.
From a five-year plan to a rolling Sustainability roadmap
With the first five-year plan now complete, Jiffy is moving into its next phase: a rolling Sustainability roadmap. Rather than working towards a fixed end date, Jiffy will now use annual KPIs, clear priorities and dedicated resources to guide continuous improvement.
The roadmap will focus on further plastics reduction, lower-impact raw materials, waste management and lower emissions, including fugitive emissions. Innovation will remain central to this work. Jiffy’s new Innovation Centre in the Netherlands will support the development and assessment of materials and solutions that are both more resource-efficient and practical for professional horticulture.
This approach allows Jiffy to review results each year, respond to new insights and work closely with customers, suppliers and partners on shared sustainability priorities. It also creates a foundation for climate transition planning and actionable transition plans as expectations around climate-related transparency continue to evolve.
Read the full Sustainability Report 2025
The publication provides detailed results, methodologies, certifications and priorities for the years ahead. Download the Sustainability Report 2025 to learn more about Jiffy's work on emissions, circular materials, responsible sourcing, water stewardship and social responsibility.
