Jiffy provides customized solutions for the peat-free question: 'We have the solution that also meets all requirements'

The demand for peat-free grown crops continues to grow. In the coming years, that demand is expected to continue growing, ahead of legislation in the United Kingdom. The step towards becoming peat-free is a big one, recognized by Jiffy, who have added peat-free substrates to their product portfolio. For each crop, Jiffy looks for a peat-free solution.

Jiffy has searched for raw materials that, when combined in the right way, can replace peat. The portfolio now consists of five types of wood fibers, two types of pine bark, four types of minerals, two types of compost, four types of clay and the photo shows one of the five types of coco.

“At Jiffy – specializing in innovative and sustainable growing solutions – we have been working on peat reduced substrates for some time” says Jiffy product manager Miguel Meneses. “From Sri Lanka, we already supply coir products from Jiffy’s three production locations. It may not be what people expect, because it comes from afar, but the CO2 footprint is very low.”

Mixture

Jiffy therefore took the lead in the production of peat-free substrates. Although that’s quite a challenge. “There is no raw material that can replace peat one on one,” Meneses says. “So we had to search for a mixture with other raw materials that, when combined in the right way, could replace peat.” They succeeded. “We now have five different types of wood fibers, five types of coco, two types of pine bark, four types of minerals, two types of compost and four types of clay. All of these media together make a strong mix on the peat-free market.” With this, Jiffy not only has a solution that works, but also one that meets the highest requirements. Whether a grower continues to grow in peat, wants to do so without peat or seeks another solution, is up to them. “But whatever a grower decides, we’re looking for a solution that meets as many requirements as possible.”

Less

But how accessible is the step towards reducing peat use? “The switch to a mix with a reduced percentage of peat is easy,” Meneses thinks. “With a mix containing thirty percent peat, you retain most of the nutrition and pH regulation that peat offers.” The big step is to become completely peat-free. “You enter a more difficult phase. It becomes harder to continue growing on the same infrastructure. As an ornamental shrub or tree grower, you rely on your soil to regulate pH and water levels. A peat-free soil requires much more attention.” That is why, according to the product manager, it is often necessary to apply customization. Jiffy does that too. “The process begins with investigating the mixture that a grower is currently using. Based on that, we try to design a peat-free substrate that the grower needs and is almost as good in performance. We’re looking for a solution that is as close as possible to the soil with peat in it.”

Wishes

Personal attention, that is important in the process of becoming peat-free. “We offer a range of standard peat-free mixes, but that is just the starting point. At Jiffy we realize that we can do better if we understand the wishes of the user for the crop.” Account Managers from Jiffy therefore do not visit the nurseries with a catalogue but ask about the motives for making the switch to a peat-free substrate and the requirements of the crop. “Then a mix always comes out that is suitable for the grower.” “In uncertain times,” Meneses continues. “Growers benefit from a party that is willing to offer the capacity that a customer needs. And a party with the right people who help take a step towards becoming peat-free. Jiffy can offer both.”


Miguel Meneses

Product Manager Substrates

You can call me on
+351 91 72 39 140

or send me an e-mail

Fitting your demands

Jiffy's range of substrates include peat-reduced, peat-free and organic certified solutions. We have a long history in delivering the highest-quality substrate mixes with the most uniform characteristics, tailored and tested to meet each crop's specifications.