Jiffy is proud to announce a significant advancement in our commitment to sustainability: as of March 1, 2025, all new orders of our Growbags are produced using 40% recycled plastic. This initiative marks a substantial step forward in reducing our reliance on virgin plastics and addressing environmental concerns within the horticultural sector.
Progressing from 20% to 40% Recycled Content
Our journey toward more sustainable products began with the introduction of Growbags containing 20% recycled plastic in June 2024. The positive response and performance of these initial products have encouraged us to double the recycled content to 40%. This progression aligns with global efforts to minimize the use of virgin plastics and adapt to new taxation policies affecting plastic consumption.
Strategic Sustainability Initiatives
Richard Stevenson, Sustainability Manager at Jiffy, emphasizes our holistic approach to environmental responsibility: "My responsibility is to guide the strategy for sustainability. Right now, we're also incorporating social sustainability into our approach, ensuring we make a broader impact across our operations." This comprehensive strategy reflects our dedication to integrating sustainable practices throughout our business operations.
Ensuring Quality through Supply Chain Management
Wasanthi Nagasena, Manager of Supply Chain at Jiffy Sri Lanka, oversees the procurement and sourcing of materials for Growbag production. She highlights the importance of maintaining a stable supply chain and ensuring the quality of materials as we incorporate more sustainable components. This meticulous attention to sourcing and quality assurance ensures that our Growbags continue to meet the high standards our customers expect.
Commitment to Organic Substrates and Disease Resistance
Beyond sustainable plastic use, Jiffy has long been an advocate of organic substrates as alternatives to inorganic growing media. Our Growbags, made from 100% coco substrate, offer excellent rooting characteristics and are ready to use without preliminary preparation. This focus on organic materials not only supports environmental sustainability but also enhances disease resistance and promotes healthier plant growth.
Looking Ahead
The transition to 40% recycled plastic in our Growbags is a testament to Jiffy's commitment to innovation and environmental stewardship. We remain dedicated to developing sustainable plant-growing solutions that meet the evolving needs of our customers while contributing positively to the planet. As we continue this journey, we invite our partners and clients to join us in making a meaningful impact on global sustainability efforts.
For more information on our sustainable initiatives, please visit our sustainability section.
Let’s work together
Jiffy is a leading global supplier of premium growing media and solution thinking. We aim to serve you, our customers, in plant propagation and cultivation, to achieve better results with fewer worries. We do this by continually improving, innovating, and working toward our common goals, based on scientific research, teamwork, and decades of experience. Let’s develop sustainable plant growing solutions together: Let’s start today!
