Alex van der Heiden starts as Regional Sales Manager Benelux at Jiffy

Alex van der Heiden has joined Jiffy as the new Regional Sales Manager for Benelux, beginning his role on January 2nd, 2024. Joining the EMEA Sales Team, he takes charge of driving sales in the Benelux region.

Alex has a passion for sales, building a team and a sustainable horticulture. He previously worked in different management roles at Koppert. He is looking forward to continue his drive for sustainable plant growing to feed and beautify the world

Given his extensive expertise and expansive network within the horticulture market, we have every confidence in Alex’s ability to lead the Benelux Sales Team and open up fresh business prospects for Jiffy. You can contact him at alex.vanderheiden@jiffygroup.com or +31 6 10880188.

Let’s work together

Jiffy is a leading global supplier of premium growing media and solution thinking. We aim to serve you, our customers, in plant propagation and cultivation, to achieve better results with fewer worries. We do this by continually improving, innovating, and working toward our common goals, based on scientific research, teamwork, and decades of experience. Let’s develop sustainable plant growing solutions together: Let’s start today!


Stephen Godfrey

Sales Manager EMEA

You can call me on
+44 (0)788 960 2441

or send me an e-mail