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Peat-free potting: how co-creation sparked a renewable Jiffy innovation cover

Peat-free potting: how co-creation sparked a renewable Jiffy innovation

Jiffy Pot’s latest innovation, a peat-free pot, emerged from a dynamic collaboration with Millvision and VARTA. By leveraging open innovation, the team developed an eco-friendly alternative using sphagnum moss, significantly advancing sustainable horticulture practices. This partnership underscores the power of cross-industry expertise in creating high-quality, renewable solutions efficiently.

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Jiffy Group part of major circular economy PPP

Global demand for growing media is skyrocketing. European potting soil companies lead the market in terms of both quality and cultivation expertise, but we need additional peat substitutes to consolidate this position. Jiffy and eight other Dutch parties have set up a Public Private Project (PPP) that is taking a circular approach to developing new growing media.

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