As Mother’s Day 2025 approaches, growers across the country are in full swing: timing blooms, perfecting plant health, and racing against the clock to meet one of the busiest sales periods of the year. According to industry data, Mother’s Day ranks as the second highest flower-buying holiday after Valentine’s Day, with Americans projected to spend more than $3 billion on flowers in 2025.
For families, a bouquet is a symbol of appreciation. For greenhouses and growers, it’s the result of months of precision, care, and planning. And behind those flowers are trusted partnerships that make the magic happen.
For over two decades, Wagners Greenhouse & Garden Center has relied on Jiffy Group products to bring consistency and quality to their plant production—especially during peak seasons like Mother’s Day. With two bustling garden centers and a wide network of greenhouse and landscaping clients across Minnesota, Wagners is a key supplier for flower lovers across the Twin Cities.
Behind the Scenes: Growing for Peak Season
Producing top-quality plants for Mother’s Day is no easy feat. It takes advanced planning, labor, and the right growing environment to make sure everything looks perfect when it hits the shelves.
That’s where Jiffy comes in.
Jiffy’s substrate products and propagation solutions help streamline this process for growers. For Wagners, the Jiffy Substrates, the European Mix with TPS medium, perlite & clay, have become a key part of their strategy for Mother’s Day and beyond.
“Working with Jiffy, it’s been very easy,” Nik Wagners shares. “Their customer service is always very helpful, their deliveries come on time, and it’s just really good technical support as well.”
This seamless support is crucial when growers are racing against the calendar. Wagners produces a wide variety of starter plants and also specializes in longer-cycle crops—plants that take more time to grow and are more expensive to produce. With higher input costs and longer production timelines, minimizing losses is key. Wagners also uses Jiffy’s European Seedling Mix and were highly impressed with its ease of use. See the full story here.
How Jiffy Substrates Helps Growers Stay on Schedule
For Wagners, growing high-quality crops like geraniums requires a substrate that’s both reliable and adaptable. That’s where Jiffy’s European Mix comes in.
Designed for precision and performance, the mix offers excellent structure and uniformity, making it ideal for crops that demand a strong start. Wagners noticed immediate benefits: improved root development, stronger plant structure, and greater consistency in varieties like geraniums, which depend on a well-established root zone to thrive.
By partnering with Jiffy and using a high-performing mix, Wagners continues to meet peak-season demands while delivering uniform, high-quality plants that their customers can count on.
Preparing the Industry
Across North America, growers are using Jiffy Preforma, Pellets, Pots, Growbags, Growblocks, and Substrates to prepare for Mother’s Day. Whether they’re supplying local garden centers, national retail chains, or direct-to-consumer flower delivery services, the need is the same: reliability and quality.
Jiffy’s commitment to uniformity, strong root development, time-saving solutions, custom support and technical guidance helps growers align with the tight timelines that define this key season.
With Mother’s Day just around the corner, Wagners is once again preparing to meet the moment. Colorful hanging baskets, starter plants, and blooming perennials will line their garden centers—and thousands of customers will walk away with something that says “I love you” in the most beautiful way.
Behind those flowers is a process of dedication, science, and care. And with partners like Jiffy, growers like Wagners are ready to bloom.
Let’s work together
Jiffy is a leading global supplier of premium growing media and solution thinking. We aim to serve you, our customers in plant propagation and cultivation, to achieve better results with fewer worries. We do this by continually improving, innovating, and working toward our common goals, based on scientific research, teamwork, and decades of experience. Let’s develop sustainable plant growing solutions together: Let’s start today!
