Jiffy’s new Home Gardening Brand Botanian launches professional grade growing media

Now everyone can grow plants everywhere

  • Botanian range brings professional quality and convenience to home gardeners
  • Sustainable, peat-free propagation products with a unique look and feel
  • Branding designed with Millennials in mind
  • At Glee 27 – 29 June + in UK garden centres from January 2024

Colne, Lancashire / Zwijndrecht, Netherlands, 26 June, 2023

Botanian is proud to announce the launch of its range of home propagation products. For all outdoor and indoor plants, including vegetables, herbs and flowers. Originally developed for the horticulture sector, the sustainable, peat-free products combine highest quality with convenience.

LBS Worldwide are the sole UK distributors. “We’re thrilled to be able to offer Botanian’s unique range,” says Richard Barker of LBS. “The new brand’s ‘Growing wherever you can imagine’ marketing – with plants everywhere from the bathroom to the balcony – is designed to appeal to Millennials, a demographic with huge potential.”

Botanian products are made from renewable sphagnum moss and coconut coir. The range at a glance:

Grow Pellets – These propagation pellets offer seeds and cuttings the best start. Once seedlings are big enough, they can be moved to a container or flower bed with the Grow Pellets attached. That way, they will keep protecting and feeding the plants’ all-important roots.

Greenhouse kits – Ready-filled with Grow Pellets, the Botanian Greenhouse is the perfect home for up to 12 seedlings. Ideal for beginners and impatient gardeners: place it on a sunny windowsill and the clear dome ensures fast germination.

Quick Soil Mix – Botanian’s high-quality soil mix comes as compressed 38mm pellets. Just add water and you’re away. Very light and convenient to bring home from the gardening centre and easy to store.

Grow Pots – As with the Grow Pellets, Botanian’s sturdy Grow Pots can be popped into a larger container or flower bed. The plant’s roots will grow straight through the walls of the biodegradable pot. And there’s no plastic to recycle.

“Once home gardeners see how their plants thrive in Botanian, there’s no going back,” says Veneta Palcheva, Jiffy's Segment Manager Home Gardening. “Come and see us at Glee on the 27th – 29thof June and discover the Botanian difference for yourself. We’ll be launching the products on the Bronte Heritage Collection stand Location: Hall 8-20 Stand 20D60-E61. We will be handing out free products.

Professional quality for home gardeners

Gardeners get more flowers, fruit and veggies with Botanian. The propagation products are made by Jiffy Group, who have been supplying premium growing media to the horticulture sector for over 70 years. Jiffy are headquartered near the famous Dutch greenhouses, and ship to vertical farms and other demanding growers all over the world. Their bestsellers – which set industry benchmarks in terms of quality, sustainability and convenience – are now available to home gardeners. Thanks to Botanian.

Botanian’s product range at a glimpse


Veneta Palcheva, Segment Manager Home Gardening

Email: veneta.palcheva@jiffygroup.com


P.O.Box 199

3330 AD Zwijndrecht

The Netherlands

Email: info@botanian.com