The Jiffy Group Sustainability Report & Five-Year Plan

Ever wondered if Jiffy Pellets are biodegradable?* Or what we are doing to support sustainable horticulture?

Jiffy products have always been basically environmentally friendly. Today, Jiffy is focused on building on those green qualities to be a truly sustainable company. Above all, we want to help our customers to achieve the same. How we are going about that is set out in our global sustainability strategy.

Our first report and five-year plan for sustainability

As part of that strategy, we want to demonstrate what we have already achieved. We also want to be more transparent about the challenges we face – and what we are doing to change things around where needed. The first Jiffy Group Sustainability Report & Five-Year Plan is a major step towards making these goals a reality.


The report and plan are full of information about our sustainability strategy. It includes clear information about the initiatives we are taking, the products and solutions we are developing, and where we want to be by 2025. Our strategy is aligned with multiple UN sustainable development goals and concentrates on four pillars:

  1. Use fewer fossil plastics and polymers
  2. Reduce our energy, water, and CO2 footprint
  3. Play a part in the circular economy
  4. Find more sustainable raw materials as alternatives to peat

Pillar 1: Use fewer fossil plastics and polymers

Many of our products are already more sustainable than you might think. And we are working hard to make them even greener. For instance, our Innovation Department has found an environmentally friendly alternative to the fossil-based plastics on the Jiffy-7 and Jiffy-7C Pellets and Growblocks.

That means we now sell even more fully compostable growing media. The switch started in 2020 and will be completed by the end of 2021. It’s just one of the ways we are reducing the use of fossil plastic and polymers all along our supply chain.

Pillar 2: Reduce our energy, water, and CO2 footprint

We aim to reduce our greenhouse gas emissions by 25% by 2025. To do that, we must quantify our emissions across all parts of our business. At the same time, we are making changes to start shrinking our footprint. For instance, we installed solar panels on one of our factories in 2020. The results were so encouraging, plans are underway to do the same wherever feasible. Elsewhere, we will source clean energy externally.

Our five-year plan will not make us carbon neutral. We are investing in carbon offsetting to help make up the difference. Part of the challenge is logistics, a significant part of our business and emissions. We are already reducing our road kilometers by switching to transport by rail and/or boat. A key issue we are addressing is how to maintain service levels while moving to less-polluting – but slower – forms of transport.

Pillar 3: Play a part in the circular economy

Keeping raw materials and products in use for longer will help reduce demand for natural resources as the world population continues to grow. That is why circularity is an important pillar of our sustainability program. It is something we are developing in close cooperation with customers, suppliers, industry peers, and other partners.

We already use recycled plastic to increase the circularity of our products. It also avoids the carbon emissions created by virgin plastics. By the end of 2021, all facilities will have fully implemented waste recycling systems. We also aim to increase the usable life of our products through end-of-use recovery, reuse, or recycling. In the longer term, Jiffy wants to become a major player and contributor to the development of circular horticultural systems.

Pillar 4: Find more sustainable raw materials as alternatives to peat

The growing media industry is grappling with a challenge: Few raw materials can match peat in terms of performance, price, and availability, but it is a finite resource. We have already started transitioning much of Jiffy’s product range away from 100% peat. Our goal is to increase the proportion of renewable raw materials across our entire product range.

Our Innovation Team is working hard to increase the number of renewable raw materials available to us, but bringing them to market can take several years. Meanwhile, Jiffy will continue to minimize the environmental impact of its peat harvesting. We aim to have our European peat fields certified by Responsibly Produced Peat (RPP) in 2021. We are also helping to develop a tool to compare the lifecycle of raw materials. This will allow everyone in the industry to make choices based on standardized sustainability criteria. We expect it to be available in 2021.

Get your copy of the report and five-year plan

Please reach out to us with your questions and ideas around this important topic. Or read the full report to find out more. Download your copy for free now.

*Yes, Jiffy Pellets are fully biodegradable. You’ll find much more information in the report about how we can support you in your sustainable horticulture journey.