{"id":5297,"date":"2023-06-26T13:05:14","date_gmt":"2023-06-26T11:05:14","guid":{"rendered":"https:\/\/jiffygroup.com\/news\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/"},"modified":"2024-07-11T22:25:50","modified_gmt":"2024-07-11T20:25:50","slug":"jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media","status":"publish","type":"post","link":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/","title":{"rendered":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media"},"content":{"rendered":"<h2 id=\"2d4g9\">Now everyone can grow plants everywhere<\/h2>\n<ul>\n<li>Botanian range brings professional quality and convenience to home gardeners<\/li>\n<li>Sustainable, peat-free propagation products with a unique look and feel<\/li>\n<li>Branding designed with Millennials in mind<\/li>\n<li>At Glee 27 \u2013 29 June + in UK garden centres from January 2024<\/li>\n<\/ul>\n<p><em>Colne, Lancashire \/ Zwijndrecht, Netherlands, 26 June, 2023<\/em><\/p>\n<p>Botanian is proud to announce the launch of its range of home propagation products. For all outdoor and indoor plants, including vegetables, herbs and flowers. Originally developed for the horticulture sector, the sustainable, peat-free products combine highest quality with convenience.<\/p>\n<p>LBS Worldwide are the sole UK distributors. \u201cWe\u2019re thrilled to be able to offer Botanian\u2019s unique range,\u201d says Richard Barker of LBS. \u201cThe new brand\u2019s \u2018Growing wherever you can imagine\u2019 marketing \u2013 with plants everywhere from the bathroom to the balcony \u2013 is designed to appeal to Millennials, a demographic with huge potential.\u201d<\/p>\n<p>Botanian products are made from renewable sphagnum moss and coconut coir. The range at a glance:<\/p>\n<p><strong>Grow Pellets <\/strong>\u2013 These propagation pellets offer seeds and cuttings the best start. Once seedlings are big enough, they can be moved to a container or flower bed with the Grow Pellets attached. That way, they will keep protecting and feeding the plants\u2019 all-important roots.<\/p>\n<p><strong>Greenhouse kits <\/strong>\u2013 Ready-filled with Grow Pellets, the Botanian Greenhouse is the perfect home for up to 12 seedlings. Ideal for beginners and impatient gardeners: place it on a sunny windowsill and the clear dome ensures fast germination.<\/p>\n<p><strong>Quick Soil Mix <\/strong>\u2013 Botanian\u2019s high-quality soil mix comes as compressed 38mm pellets. Just add water and you\u2019re away. Very light and convenient to bring home from the gardening centre and easy to store.<\/p>\n<p><strong>Grow Pots<\/strong> \u2013 As with the Grow Pellets, Botanian\u2019s sturdy Grow Pots can be popped into a larger container or flower bed. The plant\u2019s roots will grow straight through the walls of the biodegradable pot. And there\u2019s no plastic to recycle.<\/p>\n<p>\u201cOnce home gardeners see how their plants thrive in Botanian, there\u2019s no going back,\u201d says Veneta Palcheva, Jiffy&#8217;s Segment Manager Home Gardening. \u201cCome and see us at Glee on the 27th \u2013 29thof June and discover the Botanian difference for yourself. We\u2019ll be launching the products on the Bronte Heritage Collection stand Location: Hall 8-20 Stand 20D60-E61. We will be handing out free products.<\/p>\n<h3 id=\"82svd\">Professional quality for home gardeners<\/h3>\n<p>Gardeners get more flowers, fruit and veggies with <a href=\"https:\/\/www.botanian.com\/\">Botanian<\/a>. The propagation products are made by <a href=\"https:\/\/jiffygroup.com\/solutions\/jiffy-pots\/\">Jiffy Group<\/a>, who have been supplying premium growing media to the horticulture sector for over 70 years. Jiffy are headquartered near the famous Dutch greenhouses, and ship to vertical farms and other demanding growers all over the world. Their bestsellers \u2013 which set industry benchmarks in terms of quality, sustainability and convenience \u2013 are now available to home gardeners. Thanks to Botanian.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_33219\/botanian-range_452a911a2ae9b0d09aea4e26bf52855c_800.jpg\" \/><figcaption>Botanian\u2019s product range at a glimpse<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jiffy&#8217;s new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies. The products will be available in UK garden centers from January 2024, and the official launch will take place at Glee in June.<\/p>\n","protected":false},"author":2,"featured_media":5298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media<\/title>\n<meta name=\"description\" content=\"Jiffy&#039;s new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media\" \/>\n<meta property=\"og:description\" content=\"Jiffy&#039;s new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Jiffy Group PT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JiffyGroup\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T11:05:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T20:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1396\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jiffy Beheer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JIFFYGROUP\" \/>\n<meta name=\"twitter:site\" content=\"@JIFFYGROUP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jiffy Beheer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/\",\"url\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/\",\"name\":\"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media\",\"isPartOf\":{\"@id\":\"https:\/\/jiffygroup.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg\",\"datePublished\":\"2023-06-26T11:05:14+00:00\",\"dateModified\":\"2024-07-11T20:25:50+00:00\",\"author\":{\"@id\":\"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/af7625c029bedcc2da7d3d77f9dc6562\"},\"description\":\"Jiffy's new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.\",\"breadcrumb\":{\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage\",\"url\":\"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg\",\"contentUrl\":\"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg\",\"width\":1396,\"height\":752,\"caption\":\"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jiffygroup.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Not\u00edcias\",\"item\":\"https:\/\/jiffygroup.com\/pt\/category\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/#website\",\"url\":\"https:\/\/jiffygroup.com\/pt\/\",\"name\":\"Jiffy Group PT\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jiffygroup.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/af7625c029bedcc2da7d3d77f9dc6562\",\"name\":\"Jiffy Beheer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/110bd344c7a3b4a6dea77625d96a3081d0f09a1dc813bae14422091bf7d895bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/110bd344c7a3b4a6dea77625d96a3081d0f09a1dc813bae14422091bf7d895bf?s=96&d=mm&r=g\",\"caption\":\"Jiffy Beheer\"},\"url\":\"https:\/\/jiffygroup.com\/pt\/author\/jiffy-beheer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media","description":"Jiffy's new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_PT","og_type":"article","og_title":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media","og_description":"Jiffy's new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.","og_url":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/","og_site_name":"Jiffy Group PT","article_publisher":"https:\/\/www.facebook.com\/JiffyGroup","article_published_time":"2023-06-26T11:05:14+00:00","article_modified_time":"2024-07-11T20:25:50+00:00","og_image":[{"width":1396,"height":752,"url":"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg","type":"image\/jpeg"}],"author":"Jiffy Beheer","twitter_card":"summary_large_image","twitter_creator":"@JIFFYGROUP","twitter_site":"@JIFFYGROUP","twitter_misc":{"Escrito por":"Jiffy Beheer","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/","url":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/","name":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media","isPartOf":{"@id":"https:\/\/jiffygroup.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage"},"image":{"@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage"},"thumbnailUrl":"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg","datePublished":"2023-06-26T11:05:14+00:00","dateModified":"2024-07-11T20:25:50+00:00","author":{"@id":"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/af7625c029bedcc2da7d3d77f9dc6562"},"description":"Jiffy's new home gardening brand, Botanian, is launching a range of professional-grade growing media for home gardeners. With a focus on sustainability and convenience, Botanian offers peat-free propagation products made from renewable sphagnum moss and coconut coir. The range includes Grow Pellets, Greenhouse kits, Quick Soil Mix, and Grow Pots, all designed to provide the best start for plants and maximize their growth. Targeting Millennials, Botanian aims to inspire gardening in any space, from bathrooms to balconies.","breadcrumb":{"@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#primaryimage","url":"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg","contentUrl":"https:\/\/jiffygroup.com\/pt\/wp-content\/uploads\/2023\/06\/botanian-picture-2_5f3ca97c2100f0bab07f62fe8a280d8f_2000.jpg","width":1396,"height":752,"caption":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media cover"},{"@type":"BreadcrumbList","@id":"https:\/\/jiffygroup.com\/pt\/noticias\/jiffys-new-home-gardening-brand-botanian-launches-professional-grade-growing-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jiffygroup.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Not\u00edcias","item":"https:\/\/jiffygroup.com\/pt\/category\/noticias\/"},{"@type":"ListItem","position":3,"name":"Jiffy\u2019s new Home Gardening Brand Botanian launches professional grade growing media"}]},{"@type":"WebSite","@id":"https:\/\/jiffygroup.com\/pt\/#website","url":"https:\/\/jiffygroup.com\/pt\/","name":"Jiffy Group PT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jiffygroup.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/af7625c029bedcc2da7d3d77f9dc6562","name":"Jiffy Beheer","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/jiffygroup.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/110bd344c7a3b4a6dea77625d96a3081d0f09a1dc813bae14422091bf7d895bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/110bd344c7a3b4a6dea77625d96a3081d0f09a1dc813bae14422091bf7d895bf?s=96&d=mm&r=g","caption":"Jiffy Beheer"},"url":"https:\/\/jiffygroup.com\/pt\/author\/jiffy-beheer\/"}]}},"_links":{"self":[{"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/posts\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/comments?post=5297"}],"version-history":[{"count":6,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/posts\/5297\/revisions"}],"predecessor-version":[{"id":7154,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/posts\/5297\/revisions\/7154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/media\/5298"}],"wp:attachment":[{"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/media?parent=5297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/categories?post=5297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jiffygroup.com\/pt\/wp-json\/wp\/v2\/tags?post=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}